Goal: Promote the mobile game among casual gamers
Implementation: In 2023, we engaged 25 creators (including Palion, Manoyek and IIFYM Chef, among others) to promote the Match Masters game. They prepared 38 different publications for YouTube and TikTok. Among them were not only traditional placements, but also dedicated materials aimed at giving viewers the full gameplay experience. Our team was responsible for both selecting the creators and coordinating the collaboration.
Results:
– 38 publications with 25 creators on YouTubes and TikTok
– More than 4.2 million views of content on YouTubes
– 146 million TikTok impressions (counting Spark Ads)
– Continued cooperation with the game publisher