Goal: Attract young Internet users to the Roblox concert

Implementation: In order to increase interest in the ING City in Roblox, together with ING we engaged Palion, who played a concert there, for promotion. The performance was interrupted at one point by a hacker attack, which became a pretext for making young Internet users aware of the dangers online. Our team was responsible for comprehensive coordination of cooperation with the creator, supporting the creative conception of promotional materials and overseeing implementation.

Results:
– More than 2.1 million views of all materials
– More than 115 thousand likes of all materials
– More than 55 thousand fans at the concert at any one time

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