Goal: To acquire new users for language learning apps
Implementation: From November 2023 to June 2024, we engaged 58 tiktokers to promote Speakly. These were creators from various thematic categories from Poland, the Czech Republic, the United Kingdom and the United States. Our team was responsible for the selection of creators, planning and implementation of activities, coordination of collaborations and billing, as well as media support, geared towards app installations. Using our knowledge of Spark Ads, we were able to achieve satisfactory CPA rates.
Effects:
– 63 publications by 58 creators on TikTok
– More than 42 million impressions and more than 600 thousand likes
– More than 300 thousand clicks on reference links
– 1306 app installations from record placement
– The average CPA rate was PLN 3.91
– Exclusivity for Speakly’s influencer marketing in the CEE region