Goal: To promote language learning apps to different audiences
Implementation: We wanted to show that language skills are a universal and useful skill. So we took advantage of our extensive knowledge of the market, and from January 2023 to June 2024, we engaged dozens of creators from different subject categories to promote them. They included Speakly placements in organic content published on YouTube. Our team was responsible for selecting creators and coordinating cooperation with them, planning activities and their implementation, as well as billing.
Effects:
– 67 organic publications with placement with 46 creators on YouTube
– More than 13 million impressions and more than 500 thousand likes of materials
– 1645 app installations with record placement
– Exclusive rights for influencer marketing activities in the CEE region