Goal: Promote the service to different groups of Internet users
Implementation: We wanted influencers to fit naturally into the promotion of our client’s service. Thanks to our extensive knowledge of the influencer market, we found the golden mean in selecting creators from different thematic categories. Our experts were responsible for coordinating cooperation with dozens of different creators. They also supported some of them in developing creative concepts for materials published on the YouTube platform.
Results:
– Over 135 publications by over 75 different authors between 2021 and 2023
– Over 32 million impressions of all content between 2021 and 2023
– 134 subscriptions sold thanks to record placement
– Continued partnership that has lasted more than 3 years