Influencer marketing without the generalities
Answers to the questions we get before the first campaign and before the tenth. Every piece describes a decision to make and the criteria to judge it by - including when you run the campaign without us.
You will not find agency rankings, trend forecasts or pieces written for a keyword. We write about what we do day to day and what can be verified.
Your questions
Straight answers to the questions we hear most often from brands. If you need more information, get in touch.
How much does a creator campaign cost?
The cost depends on the scope of the project, the number of creators and the services you choose. After the first conversation we prepare a proposal with a quote and show clearly what makes up the campaign budget.
How do I know you will pick creators that fit my brand?
We start from the campaign goal and the audience. We use our own database of more than 4,000 creators described by over 20 metrics, and we base every recommendation on brand fit, the creator experience and the quality of their community.
How do you measure campaign results?
We agree the success indicators and how they will be measured before any work begins. After the campaign you receive a report with the results, and on activity supported by paid media we guarantee an agreed number of views and clicks.
Can I order just one service?
Yes. Each of our service areas works independently. You can use only creator campaigns, strategy and creative, media or production, and we adapt the scope of the collaboration to the needs of the project.
How much work stays on my side?
On your side are the brand decisions and sign-off on the key stages of the project. Strategy, creator contact, negotiations, coordination, production, media and reporting are handled by one Rokmates team.
What if the campaign does not go to plan?
We monitor results continuously and stay in touch with the brand and the creators. If the situation calls for it, we recommend changes and decide on the next steps together.
Can the cooperation be long term?
Yes. We deliver both single campaigns and long term partnerships and ambassador programmes. The model of cooperation grows together with the needs of the brand.
Which platforms do you run campaigns on?
We work on YouTube, TikTok, Instagram, Facebook and Twitch. We choose channels based on the audience, the nature of the product and the campaign goals, so the communication works where your customers actually are.
What happens after I send the form?
Your enquiry goes straight to the team responsible for new projects. We review it and get in touch to discuss your goals and the next steps.
Insights
- 01
What influencer marketing is
For people considering a first creator campaign who want to know what it actually involves.
Influencer campaignsStrategy and CreativeReadUpdated - 02
How much an influencer campaign costs
For people preparing a budget who want to understand what they are paying for before comparing quotes.
Influencer campaignsMediaReadUpdated - 03
How to choose creators for a campaign
For people handed a list of names who want to know how to assess it.
Influencer campaignsStrategy and CreativeReadUpdated - 04
Influencer campaign KPIs
For people who have to account for a campaign and want to know which numbers mean something.
Influencer campaignsMediaReadUpdated - 05
Agency or working directly with creators
For marketing teams weighing how much of the process to take on themselves.
Influencer campaignsReadUpdated - 06
One-off campaign or long-term partnership
For people planning an annual budget, weighing one large project against several smaller ones with the same creators.
Influencer campaignsStrategy and CreativeReadUpdated - 07
Choosing the right platform for a campaign
For people with a campaign objective who need to decide where the material should appear.
Influencer campaignsProductionReadUpdated - 08
What to do when a campaign underperforms
For people mid-campaign who can see results drifting away from the plan.
Influencer campaignsMediaReadUpdated - 09
Amplifying creator content with paid media
For people with creator material that performs, weighing whether to put media budget behind it.
MediaInfluencer campaignsReadUpdated - 10
Who should produce the content for a campaign
For people with a campaign concept deciding where the material should be made.
ProductionStrategy and CreativeReadUpdated
Got a question this does not answer?
Write to us. We answer even when the answer is "this is not the right channel for that goal".
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