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Strategy and creativity

We create strategies and creative ideas grounded in data, insight and trends. We combine our knowledge of the market, audiences and platforms to design communication that answers brands' needs and genuinely engages audiences.

Two scopes

  • We design strategies and creative concepts for influencer marketing campaigns. We build the core idea, the communication direction, the content platform and the visual treatment. We decide which content, in which formats and on which platforms will best deliver the brand's goals.

    Outcome

    • A strategy matched to the campaign goals
    • A strong creative idea
    • Communication that sets the brand apart from competitors
    • A clear direction for campaign delivery

  • We build and develop long-term brand presence in social media and influencer marketing. We create a coherent communication architecture, original content formats and creative directions. We track trends and results and optimise as we go, so the strategy grows with the brand.

    Outcome

    • Consistent communication developed over time
    • Original formats that build brand recognition
    • A strategy developed on the basis of results and trends
    • Systematic growth of brand channels and communication

What we are responsible for?

  • An audit of current communication and activity
  • A strategy workshop with the brand team
  • The communication strategy and direction of activity
  • The creative concept and the content platform
  • Briefs and guidelines for creators
  • Ongoing management of strategy delivery
  • Measuring effects and analysing results
  • Recommendations for change and data-led development of the strategy

Example case studies

Other services

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