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Poland's biggest Palion concert in Roblox
Poland's first Roblox concert, featuring Palion, which combined promotion of ING City with education about online safety.
Period: 2023
Rokmates responsibility
For ING Bank Śląski we ran a campaign promoting ING City in Roblox, built around Poland's first in game concert, featuring Palion. The project set out to reach young audiences and educate them about staying safe online.
The concept rested on an unexpected scenario. During the concert, Palion's performance was suddenly interrupted by a hacker attack, which became the starting point for a conversation about online threats and safe use of the internet.
Rokmates coordinated the work with the creator and supported the campaign concept and communication. The project drew thousands of participants, generated high engagement and effectively combined entertainment with education.
Campaign publications
Results
- Over 2.1 million views across all the material
- Over 115 thousand likes
- Over 55 thousand fans at the concert at one time
Context of the results
The numbers come from the stated period and relate to this specific campaign. They are not an aggregate or an average across projects. Results depend on the product, the market and the budget, so they are not a promise of repetition in another campaign.
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