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Speakly

Over three years of strategic, exclusive cooperation with Speakly

Influencer marketing combined with performance media, helping Speakly acquire new users and deliver its sales targets.

Speakly case study - the TikTok campaign
Campaign material · Speakly

Rokmates responsibility

For Speakly, a language learning app, we run a long term influencer marketing and media campaign in Poland and across Central Europe. The partnership aims to acquire new app users and deliver sales targets through work with creators.

We built the communication around macro and micro influencers active on TikTok and YouTube. Their content showed language learning in natural, everyday situations, building a credible message and encouraging audiences to try the app.

Rokmates coordinates the work with creators, prepares the communication strategy and runs media campaigns on TikTok, Google and Meta. By combining authentic content with precisely managed media activity, the campaign consistently supports user growth and sales targets across every market.

Results

  • Over 200 million views across Google, TikTok and YouTube campaigns
  • Over 1.2 million clicks generated by media campaigns
  • Over 200 thousand app downloads

Context of the results

The numbers cover April to December 2025 and relate to this specific campaign. They are not an aggregate or an average across projects. Results depend on the product, the market and the budget, so they are not a promise of repetition in another campaign.

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