Beko
A culinary campaign for Beko ovens
A campaign with food creators that supported sales of BEKO products by combining authentic content with media activity.
Rokmates responsibility
For BEKO we ran a campaign featuring Bartosz Kopica and Anna Kasztelan, aimed at supporting sales and building product awareness among people interested in cooking and modern home appliances.
We built the communication around authentic creator material showing the product in a natural, culinary context. That put the brand where audiences look for inspiration on cooking, fitting out a kitchen and choosing appliances.
Rokmates handled campaign coordination with the creators, prepared the media activity and promoted the material to a precisely selected audience. Combining credible content with a media campaign increased the reach of the communication and effectively supported the brand's sales goals.
Campaign publications
Results
- Over 1 million reach in the campaign with food creators on Instagram
- Buzz built around the product and the brand among fans of cooking and modern appliances
- Precise delivery to the target group thanks to dedicated campaign targeting
Context of the results
The numbers come from the stated period and relate to this specific campaign. They are not an aggregate or an average across projects. Results depend on the product, the market and the budget, so they are not a promise of repetition in another campaign.
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