MSI Polska
Ongoing influencer marketing
Promoting products across a range of target groups.
Period: 2022 - 2023
Rokmates responsibility
Selecting a varied roster of creators, coordinating the activity and settling payments with creators, handling the client's payments in Poland. YouTube, TikTok and Instagram.
Results
- 80 posts by 64 creators in 2022
- 14 million views of the material in 2022
- 150 posts by 95 creators in 2023
- 22 million views of the material in 2023
Context of the results
The numbers come from the stated period and relate to this specific campaign. They are not an aggregate or an average across projects. Results depend on the product, the market and the budget, so they are not a promise of repetition in another campaign.
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