vNARF x Pyszne Pączki
vNARF's limited edition donut drop
A limited edition popcorn doughnut created with vNARF that supported product sales and earned a permanent place in Lidl's range.
Rokmates responsibility
For Fat Thursday we created a limited edition popcorn doughnut with vNARF, available in Lidl stores. The campaign set out to support product sales through a creator whose community and way of communicating fit the concept naturally.
From the start we wanted to build something more than a standard influencer collaboration. The popcorn flavour played on vNARF's character and public image, which made the campaign coherent, authentic and interesting to audiences from the very first posts.
Rokmates handled project coordination, the communication strategy and the work with the creator on planning the activity around the product launch. The campaign was very well received, and the success of the limited edition earned the popcorn doughnut a permanent place in Lidl's range.
Campaign publications
Results
- The entire Fat Thursday run sold out completely
- Very strong results in consumer testing
- A decision to add the product to the permanent range
Context of the results
The numbers come from the stated period and relate to this specific campaign. They are not an aggregate or an average across projects. Results depend on the product, the market and the budget, so they are not a promise of repetition in another campaign.
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